Many system development projects are so focused on fulfilling the customer's detailed requirements that the overall definition and scope of the project is forgotten. In order to succeed, the project's classification, goals, targets and final landing point, as well as performance requirements such as access volume, number of users, etc. must be clearly defined. For web based membership sites or e-commerce sites, scenarios for market entry might also be necessary. The key for success in most web projects, excluding core systems, is a marketing approach. We have created the MASP (Marketing Analysis for System Projects) framework to assist companies in successful completion of projects that create real value.